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In just four days, exhibiting in the Builders Home & Garden Show will allow you to meet new and old customers who will see, touch, compare and buy your products or services. Expand your prospect list with tens of thousands of qualified buyers and increase your sales and traffic for the next year with quality leads generated at the show. Raise consumer awareness of your products and services, and be a part of one of the area’s most popular, widely publicized events. Don't just take our word for it, check out the demographics below to see how qualified the buyers are that visit our show!
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2010 BUILDERS HOME & GARDEN SHOW AUDIENCE PROFILE
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GENDER |
31% |
Male |
| 69% |
Female |
|
AGE |
7% |
18-30 |
| 10% |
31-40 |
| 23% |
41-50 |
| 36% |
51-60 |
| 24% |
60+ |
|
HOUSEHOLD INCOME |
8% |
$150,000+ |
| 13% |
$100,000 - 149,999 |
| 18% |
$75,000 - 99,999 |
| 24% |
$50,000 - 74,999 |
| 15% |
$35,000 - 49,999 |
| 14% |
$20,000 - 34,999 |
| 8% |
Less than $20,000 |
|
OCCUPATION |
10% |
Business Owner/Self Employed |
| 25% |
Professional or Executive |
| 7.5% |
Managerial |
| 6% |
Sales |
| 9.5% |
Homemaker |
| 10% |
Skilled/Unskilled Labor |
| 22% |
Retired |
| 10% |
Other |
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OWN OR RENT HOME |
93% |
Own |
| 7% |
Rent |
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PLANS TO PURCHASE A NEW HOME |
25% |
Plan to Purchase a Home in the Next Year |
| 7% |
New Home |
| 18% |
Existing Home |
|
PURCHASING ACTIVITY |
63% |
Made a Purchase at the Show |
| 35% |
Will Make a Purchase for Their Home in the Next 3 Months |
| 78% |
Will Make a Purchase for Their Home in the Next Year |
| 67% |
Plan to Spend $1,000 or More on Their Home in the Next Year |
| 33% |
Plan to Spend $5,000 or More on Their Home in the Next Year |
| 15% |
Plan to Spend $10,000 or More on Their Home in the Next Year |
|
SHOW ATTENDANCE HISTORY |
17% |
Attended the Home & Garden Show 2 Times |
| 39% |
Attended the Home & Garden Show 3 or More Times |
| 22% |
Attended the Home & Garden Show for the First Time |
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LOCATION OF RESIDENCE |
20% |
Illinois |
| 20% |
St. Charles County |
| 17% |
West County |
| 15% |
South County |
| 11% |
Jefferson County |
| 7% |
North County |
| 4.5% |
St. Louis City |
| 1.5% |
Franklin County |
| 4% |
Other Missouri Counties |
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WHAT OUR EXHIBITORS HAVE SAID ABOUT THIS SHOW…
- “We have been in shows across the US. The Home & Garden Show in St. Louis is the best experience we have had. We were hoping for broad exposure and this show really delivered.” (Clayton Homes)
- “We participated in three other shows and had more cash flow the first week after this show than the other three competitive shows combined.” (Fireplace Store & More)
- “The show is the best source of leads there is.” (Classic Cabinet Fronts)
- “Face to face with thousands of people is one of the best ways to market yourself, and the HBA’s Home & Garden Show is worth every penny in making this happen.” (Bales Junk Removal)
DON'T MISS YOUR OPPORTUNITY TO BE FACE-TO-FACE WITH TENS OF THOUSANDS OF POTENTIAL CUSTOMERS, CALL 314-994-7700 TODAY!
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Note: Information on this page is subject to change without notice.
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