Why Participate in Our Shows

The St. Louis Home & Garden Show Exhibitor Advantages

The Builders St. Louis Home & Garden Show is a highly effective marketing event for exhibitors who are looking to cultivate new revenue, increase lead generation and achieve brand recognition. For 40 years Home & Garden Show exhibitors keep coming back and here are the reasons why…

We deliver customers to you. Our sole Show marketing focus is to bring you tens of thousands of “ready to buy” quality customers. The Show’s marketing mix consists of digital, TV and radio, billboards and print. (Check out the media data in last year’s Show Review. It will help you gain an overall picture of how the Show’s marketing positioning works for you.) The St. Louis Home & Garden Show is honored to be among the premier home shows in the country and proud to offer the best-attended, well-regarded event in the St. Louis area. You don’t need to go looking for new clients any further - exhibit at the Show and we bring them to you.

We create a space where buyers and sellers come together
to meet face-to-face.
Tens of thousands of home owning consumers come to the Show to meet professionals who specialize in home products and services to fulfill their home improvement dreams. They come to be educated about home products and services. They want to touch, see and
experience all the home products our home improvement businesses have to offer. And, they want to get to know our exhibitors on a one-on-one basis. Our exhibitors find this
face-to-face opportunity to be an amazing experience, as it
gives them a chance to build loyal relationships with newly engaged qualified customers or reconnect with previous customers. (Visit last year’s Show Review to learn more about
the demographics of our attending consumers.)

Collect new leads and fire up your prospect list. Our surveys show, of the tens of thousands of consumers who attend the St. Louis Home & Garden Show, 90% of them are qualified homeowners, 33% have household incomes of more than $100,000 and 82% plan to do a home improvement project in the next 12 months. We direct our marketing at your target market. Our goal is to bring you quality customers in high volume numbers. We hope to give you every opportunity possible to turn those highly sought after homeowners into qualified leads and lifelong clients.

Outshine the competition. The St. Louis Home & Garden Show is the perfect place for consumers to shop many businesses in one place, so helping you stand out in the crowd is our mission. We help you limit your competitors' appeal by increasing your own. One way we do that is with our free exhibitor training, where you and your team can learn how to put your best foot forward before, during and after the Show. We guide you through all factors of your exhibit, from best sales practices to display set up to marketing yourself before the show and everything in between. The goal is not only to help you be effective, but also show your integrity!

Find success at a fraction of the cost compared to other marketing options. We recognize that determining how and where to spend your marketing dollars is very important to you. We see the St. Louis Home & Garden Show as a huge marketing opportunity. Not many (frankly, we can’t think of any) other forms of advertising can bring you and your team face-to-face with the right target audience in a space that is customized to fit your needs. You have total control of how your exhibit space works for you! Be sure to visit the Testimonial page to hear what other exhibitors have said about our Shows, the leads they generated and the brand recognition they received.

If you are ready to get connected with your new clients, please submit this Application.


Be a part of one of the premier home shows in the country, with impressive attendance, produced by the Home Builders Association, a well-regarded organization in the St. Louis area. To become an exhibitor, submit this Application. Or to learn more about the Builders St. Louis Home & Garden Show, please visit the links below or call a member of the Home Show Team.

Tammy Ridgley (314) 817-5624 – Home Show Manager
Renee Mincher (314) 817-5618 – Home Show Sales & Operations
Dana Schmierbach (314) 817-5626 – Digital Marketing & Home Show Sales Specialist
Ellen Viehmann (314) 817-5620 – Show Marketing